Bruce Willis Fragrance Ad - Sexy or Creepy?

For those of you who haven't heard, Bruce Willis will join the ranks of many celebrities and create his own fragrance. Random, right? I'm all for Bruce Willis, and think he's an attractive guy, but why NOW come out with a fragrance?

Anyway, I just found this advertisement that Bruce did to promote his new juice. It looks like it's a preliminary advertisement, but just thought I would post it for you guys. Let the video load all the way before watching. Thoughts?